Spanish clothing brand Desigual organized 'The Semi-naked Party' in the cities of Rome and Turin to kick start its January sales.
The first 100 customers through the door were promised a free outfit if they came semi-naked.
Male and female shoppers came in their underwears to get their hands on free clothes in possibly the most outrageous sale ever.
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The rest of the semi-naked crowd got 50% off the summer collection as a thank you for their efforts this weekend.
The parties have previously been held in Madrid, Barcelona, Paris, US cities and London since the brand first launched its campaign in 2005.
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