A popular makeup trend known as 'byojaku face', which involves making yourself look sick and pale is gaining huge popularity in Japan.
Rather than sweeping blusher diagonally along the cheekbone from mouth, or even dabbing it on the apples of your cheeks, the new place for it to go is directly underneath your eyes.
The red around the eyes gives the impression that its wearer is slightly unwell or as if they've been crying, and in need of looking after.
The look was pioneered by Ranzuki, a teen magazine with the tagline 'I can be the cutest and most stylish girl in class'.
Popular online site Tokyo Girls Update published a feature on the trend.
Author Kanako Kirita wrote: 'According to Japanese school girls, a sickly face consists of pale skin, worried brows, and slightly tinted cheeks and lips.
'This look gives off the unapproachable, damsel in distress vibe that makes people want to protect them.'
The puffy eyebag look is said to make you look a little bit tired, as if you've been having trouble sleeping
Other sickly makeup trends include aegyo sal, which involves women who do not have a natural pouch under their eyes creating one with a bit of shading or tape.
The puffy eyebag look is said to make you look a little bit tired, as if you've been having trouble sleeping. The trend is especially popular In Korea.