Wednesday, 29 July 2015

Jane Birkin asks Hermes to Remove Her Name From Their Iconic Bag

British actress Jane Birkin – is requesting that the designer brand remove her name from their bags.
In a statement via Yahoo! News, Birkin said: “Having been alerted to the cruel practices reserved for crocodiles during their slaughter to make Hermes handbags carrying my name, I have asked Hermes to debaptize the Birkin Croco until better practices in line with international norms can be put in place.”
PETA had recently highlighted the practice: “At just one year old, alligators are shot with a captive-bolt gun or crudely cut into while they’re still conscious and able to feel pain… The investigator saw alligators continuing to move their legs and tails in the bleed rack and in bloody ice bins several minutes after their attempted slaughter.”
A Hermes Birkin bag costs about $60,000, although according to Us Weekly a pink croc skin bag went for $223,000 at an auction.
How Birkin got a bag named after her: “Birkin, the former lover of famous French singer Serge Gainsbourg, inspired the handbag after sitting next to Hermes’ late chairman Jean-Louis Dumas on a flight in 1981 from Paris to London. Dumas witnessed contents from Birkin’s purse falling from the plane’s overhead compartment, and she proceeded to complain about the structure of her handbag. Three years later, Hermes created a custom-designed bag for Birkin – and it has remained one of the most coveted luxury accessories since its conception.”
Hermes released the following statement to Us Weekly: “Jane Birkin has expressed her concerns regarding practices for slaughtering crocodiles. Her comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast…. An investigation is underway at the Texas farm which was implicated in the video. Any breach of rules will be rectified and sanctioned. Hermès specifies that this farm does not belong to them and that the crocodile skins supplied are not used for the fabrication of Birkin bags.”

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