The coolest rapper on the planet and his missus are giving up animal products until Christmas
Jay Z and Beyonce have announced that they are going vegan to celebrate Jay's 44th Birthday.
The power-couple will take on the challenge for 22 days - and finish just in time for Christmas.
Rap God Jay took to his Life and Times blog to make the announcement on Tuesday night.
"Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way," he starts.
"On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!
"This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…"
The rapper continues:
"Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!"
"So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…"
And queen of the world, Beyonce, 32, will be joining her man on his spiritual mission.
We just hope it doesn't affect her curves in ANY way.
Blue Ivy's parents were spotted leaving vegan eatery Real Food Daily on Tuesday as they started their challenge.
Dressed in a a pair of TINY black leather shorts and a tartan jacket, Bey was looking in great shape as she stepped out in the sunshine.
Jay-Z wasn't far behind his wife.
The 99 Problems singer looked all smiley and happy as he walked towards his car - it seems like the vegan diet is doing wonders for him already!
We wonder whether Bey will be baking him a cake made out of lentils for his birthday today.
What a way to celebrate!
Happy birthday Jay-Z!
#mirror.co.uk
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