And it seems that beauty brands are keen to snap up a piece of the Lupita magic - the actress has just been unveiled as the new brand ambassadress of Lancome.
The French beauty giant hand-picked the 31-year-old and said in a statement today: 'Her instinctive and sophisticated talent and one of a kind beauty, both delicate and strength-exuding, has taken the world by storm.'
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Stunning: Lupita Nyong'o has just been unveiled as a Lancome ambassadress where she joins the likes of Lily Collins and Julia Roberts
Speaking about the Mexican-born, Kenyan actress, the brand said: 'She is an outstanding example of a natural beauty; confident and simply true to herself, she embraces life with freshness, citing happiness as the most attractive form of radiance.'
Lupita, a graduate of the Yale School of Drama who starred in several productions in Kenya before landing her breakout role alongside Brad Pitt, said: 'I am truly honored to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved.
'I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself.'
Lupita is in good company: Julia Roberts, Kate Winslet, Penélope Cruz and the recently appointed young actress Lily Collins are all Lancome ladies.
Hand-picked: Speaking about the Mexican-born, Kenyan actress, the brand said: 'She is an outstanding example of a natural beauty; confident and simply true to herself'
Lupita will be seen from this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.
'Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman,' said Françoise Lehmann, General Manager of Lancôme International.
'A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.'
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Lupita shot to stardom after receiving an Academy Award in the category of Best Supporting Actress for her moving portrayal of Patsey in Steve McQueen’s acclaimed film 12 Years a Slave. This makes her the fourth Academy Award-winning Lancôme ambassadress.
Her performance also won her many other prestigious awards worldwide, including the Screen Actors Guild Award, the Independent Spirit Award, NAACP Award, as well as the 2013 Hollywood Film Awards' New Hollywood Award.
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